TenCate’s CSR and the Environment

The topic of sustainability takes a very high position in TenCate’s expansion, positioning and reporting.

TenCate perceives the implementation of an incorporated sustainability strategy dedicated to biodiversity and the company’s natural surroundings to be the most significant element of the environmental dimension of business enterprise. Throughout this strategy the next subjects are the most appealing:

  • Energy control and CO2 emissions. From the beginning of 2013, more than 15 percent of the energy consumed by TenCate came from sustainable sources, including renewable electricity. Environmentally friendly energy sources, like wind energy, hydroelectricity or solar energy today make up more than 15 percent of the company’s electricity consumption.

  • Water intake and wastewater. In 2013, water intake by TenCate was decreased by a little over 15 percent as compared to 2012, and wastewater was lowered by almost 16 percent in comparison to 2012.

  • Rejects and waste material. TenCate makes use of raw materials as effectively as they possibly can. Inevitable waste components are taken away and dealt with in an ecologically responsible way and handled by highly regarded waste processing businesses. Compared to 2012, TenCate realized a decrease of 5 percent in 2013.

Innovative materials generally come with beneficial environmental impacts, including a decrease in CO2 footprint, and this can be an integral demand booster for superior functional products and materials. Excellent illustrations are automotive composites and a number of geotextiles.

Randstad Endorses Employer Branding

Randstad recognizes the importance of employer branding and therefore gives awards to companies that excel in their performance in this field. What is employer branding?

In a nutshell: an employer brand represents the image a company projects as a potential employer. If you have a strong employer brand, then your company is considered a distinctive place to work, with attractive brand values and career prospects.

The Randstad Award is presented each year to the most attractive employer in various countries throughout the globe. The winner is based on the outcome of the world’s largest survey of employer branding. It is ‘the people’s choice’, based on the views of a representative sample of employees and job-seekers in each of the participating countries. There are 7,000 respondents per country.

TenCate – Corporate Social Responsibility

There is no doubt that businesses these days have an obvious accountability to get involved and make contributions in a positive way in their communities. TenCate has always had a tradition of social accountability and boasts a powerful dedication towards society via sponsorships and donations.

Throughout the world, TenCate staff members are actively engaged in a large number of initiatives and assignments, and the company is strongly engaged in the local communities it is operating in. Each and every year, TenCate is sponsoring numerous projects, both in financial terms and by supplying materials that are produced by the company. Additionally, market groups and personnel furnish time or resources for community or regional social events.

At TenCate they guarantee that CSR programs are aligned correctly with the company’s business, and in 2016 contributions to social initiatives accounted for around 0.15 percent of the company’s revenues, and this is a substantial increase in comparison with 2015.

Important activities:

  • Contributions of TenCate Grass for the Dutch First League for professional football in the Netherlands

TenCate’s CSR Approach

Understanding the increasing stakeholders’ anticipation for corporate responsibility and accountability, TenCate developed and integrated in 2013 a proactive CSR approach and strategy that advances the transparency. The TenCate CSR strategy can be categorized into 5 sections:

  • Triple bottom line mindset. The essence of Corporate Social Responsibility is understanding “the triple bottom line”: People, Planet and Profit. TenCate not only looks to maximize their profits but as well includes environmental and social concerns. As an illustration, in 2013 TenCate improved the utilization of environmentally friendly electricity at production plants throughout the world, and the company’s factories generated 14 percent less CO2 than last year.

  • CSR management. TenCate has a committed CSR team. Last year, 2013, a corporate CSR regulator has joined TenCate’s corporate CSR team to be able to enhance the accumulation, evaluation, aggregation, and validation of all CSR information and enlarge or extend these data where and when necessary. TenCate’s corporate CSR staff reports directly to the Executive Board, specifying the corporate targets and ambitions, and the company’s CSR programme on an annual basis. The targets and outcomes are evaluated with the central management and group management when possible every three months. If required, the management of each group makes modifications to the implementation

Thomas Marzano, Head of Brand Design at Philips

  • Thomas Marzano is Head of Brand Design at Philips. Earlier he was responsible for Philips’ Online Brand Communications
  •  Thomas Marzano was born in Italy and came to the Netherlands as a teenager because his father got a job at Philips
  • His father was Head of Philips Design for 20 years (1991-2011)
  • Thomas Marzano is listed as one of Twitter’s 30 Most Eligible Bachelors
  • He has a 10-year-old son who shares with Thomas the love for design and baseball
  • With 45 K followers and a daily average of + 36 tweets, He is called by Dutch Media a Twitter star
  • Thomas Marzano’s favorite car brand and model is the Audi A8
  • He often speaks on conferences related to marketing and design
  • He led a team of designers and consultants responsible for the recent Philips logo re-design

Jitse Groen, Takeaway.com -using technology to grow business

Jitse Groen is the founder and majority shareholder of the biggest takeaway ordering service in the Netherlands: Thuisbezorgd.nl, operating in other countries under the name takeaway.com. In January 2012 Jitse was approached by venture capitalist firm Prime Ventures that invested 13 million in Thuisbezorgd.nl and since then he got ongoing offers from other venture capitalists.

In 2016, Takeaway.com debuted on The Amsterdam Stock Exchange.

I talked with Jitse about how being an early adopter of new technology has helped him to expand his business by 60 percent year after year.

Jitse is not a newcomer in the takeaway business. As a student, he started Thuisbezorgd.nl 12 years ago, and now he is CEO of a leading company in the Netherlands, and they work hard on reaching the top position in 10 other countries.

What looks simple to customers, ordering a meal via a website and get it delivered 20 minutes later, is, in fact, a complicated process that involves the most advanced internet technology, call centers, delivery services and of course most important, overall coordination. …

Bandi Vaczi, Vredestein CMO

Bandi Vaczi, Manager Marketing Communications of Apollo Vredestein, takes a holistic view of the company communication strategy.

Vredestein product brand originating from Holland is best known for an amazing product design and very good quality. Vredestein was bought by the Indian company Apollo Tires Ltd in 2009.

Today Apollo Vredestein is a company that combines market orientation, creativity, and flexibility in a unique way. Vredestein’s strategy is absolutely clear: produce beautiful, quality tires that will not harm your budget.

As a medium-sized tire manufacturer, Apollo Vredestein chooses a flat organizational structure to ensure the best way to implement this strategy. Decisions can be made quickly and confidently, which accelerates the development of original products, says Bandi Vaczi.

Thanks to large investments in recent years, the headquarters of the company in Enschede has the most modern production equipment. The company is perfectly suited for the production of a complex-wide range of tires, carried out in one place for summer tires, winter tires, all-season tires and SUV tires. The production also includes tires for vintage cars, tractors and a wide range of applications in agriculture and industry. …

Jos van Haastrecht, DSM Rebranding

Jos van Haastrecht, Director of Company Branding at DSM, has been responsible for the DSM rebranding approach that resulted in an entirely new corporate identity system in 2011. The transformed DSM brand is symbolic of the new strategic positioning of the company. It is not just about a new relevant positioning, logo, tagline and visual identity system, it also reflects DSM’s strategy and DSM’s culture.

The whole rebranding process took DSM more than 2 years but the result is astounding. Not only is the new logo visually appealing, the perception of DSM changed too. I talked with Jos about the art of rebranding.

DSM started the process of rebranding from research that indicated how DSM was perceived versus what they really offered and how they wanted to be perceived.  Interbrand, a global branding consultancy, interviewed multiple stakeholders around the world and came up with a verdict that was clear: DSM was perceived as a very Dutch diversified chemical company with a strong technical focus, a company which was regarded as ‘stiff’, inward-looking and failed to optimally connect and engage with its external …

DSM Key Innovations

Innovation is a key growth driver and the bridge between Bright Science and Brighter Living. Innovation at DSM is connected to sustainability in many ways, and both growth drivers reinforce each other. Innovation is not just about great ideas, state-of-the-art technology, and high-tech labs. It also involves spotting market trends and opportunities and using technological capabilities to improve the quality of people’s lives in a way that is commercially attractive.
A few illustrative examples of how DSM puts its philosophy into practice.

Shell-What You Should Know about

Shell is an international group of oil and gas companies, operating in more than 90 countries worldwide. With activities in most, if not all, areas of the oil industry such as exploration, refining, distribution, marketing, trading, and power generation, Shell is ranked as the 5th largest company in the world.

Shell can trace back its origins to the year 1833 when Marcus Samuel, an antiques shopkeeper, decided to sell oriental shells, which were a very popular commodity at that time. This decision paved the way for a successful import/export business, which later on became the foundation of the Shell oil company. In 1907, the Royal Dutch Shell Group was finally created upon the merger of Shell Transport (40%) and Royal Dutch (60%). From then on, the Group experienced rapid expansion across the globe.