Innovation is a key growth driver and the bridge between Bright Science and Brighter Living. Innovation at DSM is connected to sustainability in many ways, and both growth drivers reinforce each other. Innovation is not just about great ideas, state-of-the-art technology, and high-tech labs. It also involves spotting market trends and opportunities and using technological capabilities to improve the quality of people’s lives in a way that is commercially attractive.
A few illustrative examples of how DSM puts its philosophy into practice.
Cradle to Cradle®
Modeled precisely on nature’s capability to renew itself cyclically without producing any kind of waste, Cradle to Cradle® systems are actually waste free – they extract raw material, make use of it, and then place it back into the value chain as a raw material. A number of leading furniture manufacturers, including Herman Miller and Giroflex, are now adopting Cradle to Cradle® designs. DSM works with both manufacturers: Giroflex has selected DSM’s Akulon® polyamide 6 for their seat arms, seats, backs as well as bases, and Herman Miller is using Arnitel® for their Mirra office chairs. Read also our interview with Jos van Haastrecht on the rebranding process at DSM.
Faster, more fuel-efficient planes
DSM has worked with LH Aviation in order to develop the LH-10 Ellipse, a remarkably light two-seater aircraft manufactured from DSM’s Aeronite® resin and carbon fiber. The Ellipse offers shorter production periods, increased flight speed and better fuel efficiency than any kind of similar aircraft.
First ‘rural school of the future’ in India
In August 2011, a team consisting of seven unskilled laborers in the rural community of Kusgaon, India -130 km away from Mumbai – set up a brand new school building meant for over 100 students in only six days, utilizing light-weight composite materials provided by DSM. It was the first rural ‘school of the future’ in India – and the inspiration for a new initiative that’s keeping the momentum going within India and beyond. In poor areas all over the world, both young people and adults live every single day without having adequate housing in which to sleep at night, get an education, or find healthcare treatment. In a lot of places, like in Kusgaon, primitive buildings are present but are unsafe, unsanitary, and generally inadequate for meeting demands. In other areas, they just cannot be found at all.
Through using their exceptional competences in Life Sciences and Materials Sciences, DSM is playing an active role in delivering sustainable, easy-to-assemble building solutions for people in areas most at risk. Whether it’s homes for families displaced by natural disaster, or clinics to provide medical treatment for an entire village, these structures mean a brighter future for those needing a space to call their own. Modular structures made with long-lasting, light-weight composite materials really are simple to construct and offer long-lasting structures that insulate, are weatherproof as well as storm-resistant.
They are designed for shipping to just about any location in the world, where construction can be completed locally by as little as four people, without any special power tools or lifting equipment. Most structures can be erected in as little as 1-2 weeks, compared to the several months required using traditional construction methods. Here, the company has strong ties with oil giant Royal Dutch Shell.
Working to combat vitamin D deficiency
Vitamin D deficiency is a serious health threat that has been linked to a variety of health problems such as osteoporosis (the softening of bones) cardiovascular diseases, diabetes, asthma, hypertension as well as much more. DSM, the world largest provider of vitamins, collaborated with the International Osteoporosis Foundation to create a global map of vitamin D status and worked with other leading organizations to initiate studies on the bioavailability of vitamin D and its metabolites. DSM offers Quali-D® which is a very pure vitamin D product which is sustainably derived from lanolin taken from the wool of healthy live sheep.
Facts about DSM
Royal DSM is a global science-based corporation active in Health, Nutrition and Materials. By connecting their exceptional competences in Life Sciences and Materials Sciences, DSM is generating economic prosperity, environmental progress, and social advancements to create sustainable value for all stakeholders including the ING Brand.
DSM provides innovative answers that nourish, protect and enhance performance in worldwide markets such as nutrition and dietary supplements, personal care, feed, pharmaceuticals, medical devices, automotive, paints, electrical and electronics, life protection, renewable energy as well as bio-based materials. DSM’s 22,000 employees deliver annual net sales of about €9 billion (2011). The company is listed on NYSE Euronext. Check also the DSM website: www.dsm.com.
DSM’s brands promise Bright Science. Brighter Living.™ and are a symbol of DSM being a Life Sciences and Materials Sciences corporation addressing the key global societal trends to generate better lives for people today as well as for generations ahead. Embedded in the company’s mission and brand is the core value that DSM’s activities should contribute to a more sustainable world. This steers the way DSM pursues in creating long-lasting value for all of the stakeholders in three dimensions at the same time: People, Planet and Profit.